A Lifetime of Wisdom started with someone close to Adam, the founder – his Auntie Jeanette.
As her mobility declined, she moved into a care home, where it became clear how isolating life could become without regular connection and conversation.
Around the same time, Adam saw a feature on This Morning about Cycling Without Age – an organisation using trishaws to help people with limited mobility get back out and experience the world again. The very next day, he reached out to start a chapter in Blackpool and the Fylde.
While bringing the trishaw to life, Adam was also searching for more meaning in his content work. With a passion for both creating content and listening to people’s stories, the idea came together.
A Lifetime of Wisdom was born – combining trishaw rides with real conversations, capturing the stories of an older generation.